Accessibility

Basic rules:

  • Clear, concise, and useful text
  • Informative page titles
  • Headings, subheadings, bullet lists (proper usage of HTML elements)
  • Don't skip headline hierarchy (after h1 should follow h2 and so on)

More about writing for Web Accessibility: https://www.w3.org/WAI/tips/writing/

Screen readers

1. Avoid prepositions before cities

This is because it can be very difficult to localize this into various languages and make it sound properly.

Yes

"Departure: Berlin"

No

"Departing from Berlin"

2. Don’t skip headline hierarchy

Screen readers take headline hierarchy into account when interpreting HTML. Skipping can lead to problematic interpretation. Note: an “H1” should only appear once per page.

Yes

"H1"
"H2"
"H3"
"H2"
"H3"

No

"H1"
"H3"
"H4"
"H3"
"H4"

3. Avoid using all-capitalized text

People with dyslexia have harder time reading and screen-readers may interpret this text as an acronym.

Yes

"Book this fantastic trip."

No

"Book this FANTASTIC trip."