Smartphone apps icons with the Mail app in the center.

Emails

Even though mobile chat apps are increasingly popular, the number of classic e-mail users is still growing. This touchpoint may be old, but it surely remains an integral part of brand/product/marketing communication today. This guide shall give you an overview on what to consider when creating e-mails in the most effective, readable, accessible, brand-loyal and usable way possible.

One-column template

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Images

A great way to spice up e-mails is by including imagery. In an ideal setup the image always fosters the e-mails core information, therefore supporting it.

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Layout

Text, images and other assets want to be combined in an effective way.

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Text

The written word is the essential core of this touchpoint.

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